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Treadmills

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ProTreadmillWax

I’m building a direct-to-consumer e-commerce brand focused on fitness equipment maintenance products, starting with ProTreadmillWax, a 100% pure silicone treadmill lubricant designed to extend treadmill life and prevent belt failure.
The website will be a standalone Shopify store (ProTreadmillWax.com) focused on direct sales and influencer-driven marketing.
In the short term, the goal is to drive quick conversions for our two main products — treadmill lubricant and StepMill lubricant — and in the long term, build repeat customers through reminder emails, loyalty offers, and product education.
Our target audience includes both home treadmill owners and commercial gym operators who want an easy, no-mess, fast way to maintain their machines.
The brand is minimalist, professional, and performance-focused, with a clean design, instructional videos, and a satisfaction guarantee.